Bridal is the centre of it
Engagement and wedding drive the independent counter. That means a ring box that photographs, a band box that matches it, and a presentation that survives being carried in a pocket.
Setting height is the measurement most often missing from a US brief.
Direct-to-consumer changes everything
A DTC brand's box is opened at a kitchen table and often filmed. It has to survive a carrier network, arrive square, and look considered on camera.
Rigid construction, magnetic closure and a considered interior do more for that than an expensive exterior does.
Ring sizing and range
US counters carry a wide range of shank widths in the same case. A slot cut to one width will not serve. Give the extremes.
Branding expectations
American independents brand harder than most markets — the box, the bag, the card and the ribbon all carry the name. Ordering them in one run is what keeps the colours together.
Getting it to the USA
Sea into Los Angeles or Long Beach for the west, New York or Savannah for the east, and air into any major hub for samples. Which coast you ship to changes the transit and the inland cost, so tell us where the goods actually land rather than where the head office is.
Working with buyers in the USA
Buyers compare quotes formally and expect a sample before commitment. Where you are supplying a national chain, packaging usually has to hold across many stores and reorder consistently for years — that argues for materials that repeat rather than for a hide that varies.
At a glance
| Segment | What it needs |
|---|---|
| Bridal independent | Photogenic ring box, matching band box |
| Direct-to-consumer | Rigid, magnetic, ships square |
| Wide ring range | Slot cut to the range, not one width |
| Full branding | Box, bag, card and ribbon in one run |
Frequently asked questions
Do you ship to the USA?
Yes — we ship worldwide from Hong Kong.
What suits an e-commerce brand?
Rigid construction with a magnetic closure. It arrives square and there is no hinge to be knocked out of true.
Can you match a box, bag and ribbon?
Yes, and ordering them together is what keeps the colours matched.
What is the most common measurement mistake?
Leaving out the height of the setting. A raised solitaire needs clearance under the lid.
How do you ship to the USA?
Sea into Los Angeles or Long Beach for the west, New York or Savannah for the east, and air into any major hub for samples. Which coast you ship to changes the transit and the inland cost, so tell us where the goods actually land rather than where the head office is.
Tell us what you need
Tell us what you sell, your brand and roughly what quantity you have in mind. We’ll send photos of our work and one clear, all-in quote.